Presentation of Latest Armand Nicolet Collection in Uzbekistan

September started with a meeting we had been looking forward to for a long time that is, the return of our valued partner and friend, Alessandro Braga. It had been sixteen years since Alessandro last visited Uzbekistan, and this time, he came with long-term plans for Armand Nicolet and with a clear interest in strengthening the connection between Swiss watchmaking and Uzbekistan.

Since 2023, when Bizcon Group became the official partner and distributor of Armand Nicolet in Uzbekistan, we have been working to introduce the brand to a growing circle of local watch enthusiasts. And when we were planning Alessandro's visit, we also wanted our clients to be there to meet him and see the new pieces. So we invited a group of guests to a private evening with Alessandro.

He brought the latest prototypes featuring the Jumping Hour complication and spoke openly about the mechanism, its rarity and the work behind it. And then something we did not quite expect happened. One of the guests became so fascinated by the Jumping Hour that he decided he wanted to buy it. He wanted the actual prototype and managed to convince Alessandro to sell it to him right on the spot.

For Bizcon Group, these are the small yet impactful wins we always strive for bringing the brand closer to people, helping Armand Nicolet accomplish its mission in Uzbekistan, and creating moments that stay with our clients.

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